“You know me as a wine expert, but in another life I would have been a bishop or a dry cleaner, or a dry-cleaning bishop.” Oz Clarke
Your Core Business
Now to take you through some concrete examples from the four business attempts mentioned in my earlier post, “Do what you do”.
Importantly, all the businesses were started by guys who had at least five years’ experience in the waste management industry. These entrepreneurs all had great experience in the sales and operational aspects of their employers and decided to go out on their own, within the same industry. Three of the employers were huge waste management companies that had existed for many years and still do. They held contracts for the waste management and removal of a variety of sites including office and business parks, restaurants and hotels, shopping centres, sports facilities and other venues.
The point of my short case studies is that your business should focus on what it does. Focus on core business. Sound simple and rather obvious? Read on… Continue reading